Artha is a studio and creative practice dedicated to building brands with purpose. We work at the intersection of brand strategy, cultural creation, and community, partnering with purpose-driven brands while creating our own events, products, and experiences.

Founded by Dominique Narayan in Sydney, Artha is both a consultancy and a creative studio. The name Artha comes from Sanskrit, meaning good fortune or purpose. It's one of the four goals of human life (purusharthas) - guiding the pursuit of meaningful work, purposeful resources, and a life well-lived.

At Artha, we apply this philosophy to everything we create.

Dominique Narayan, Founder

Dominique Narayan is a Sydney-based brand strategist, creative, and community builder. She founded Artha studio to create a new kind of practice - one that serves conscious brands while also building cultural projects of its own.

With experience in the creative industries from RUSSH to Broadsheet, Dominique has a deep understanding of how to connect with audiences through storytelling.