Artha is a studio and creative practice dedicated to building brands with purpose. We work at the intersection of brand strategy, cultural creation, and community, partnering with purpose-driven brands while creating our own events, products, and experiences.

Founded by Dominique Narayan in Sydney, Artha is both a consultancy and a creative lab. We believe the most impactful work happens when strategy meets authenticity.

The name Artha comes from Sanskrit, meaning good fortune or purpose. It's one of the four goals of human life (purusharthas) - guiding the pursuit of meaningful work, purposeful resources, and a life well-lived.

At Artha, we apply this philosophy to everything we create.

Dominique Narayan, Founder

Dominique Narayan is a Sydney-based brand strategist, creative, and community builder. She founded Artha studio to create a new kind of practice - one that serves conscious brands while also building cultural projects of its own.

With experience in the creative industries from RUSSH to Broadsheet, Dominique has a deep understanding of how to connect with audiences through storytelling.