Our Work
Artha works with creative, wellness, and for-good brands through strategic partnerships and project collaborations. Below are examples of both, from ongoing brand management to one-off cultural activations.
YESMINA
BRAND MANAGEMENT RETAINER
Artha Studio works with YESMINA, the Sydney jewellery and objects label founded by artist Jessamyn Cornell. Each piece is handcrafted through the lost wax process.
Our ongoing partnership spans brand strategy, creative direction, and community, helping position YESMINA as a luxury creative label rooted in craft and intention.
Services: Brand strategy, creative direction, partnerships, press, community engagement
yesmina
community & events
A core part of Artha's work with YESMINA is building the community around the brand - bringing together the people, places, and collaborators that reflect Jessamyn's world.
We conceive and produce events held at the YESMINA Studio in Tamarama, creating space for Sydney creatives, makers, and hospitality partners to connect with the work in person.
Beyond events, we foster ongoing relationships with creatives and businesses whose values align with YESMINA, providing a platform for collaboration, cross-pollination, and shared visibility. The goal is a brand that doesn't just have a community, but actively grows one.
Services: Community strategy, event concepting & production, creative partnerships & collaborations
SOL METHOD
Creative Consulting & Digital Strategy
Artha partners with Sol Method, a Byron Bay-based somatic studio revolutionising how people relate to their nervous systems. Founded by Ruby Shine and Tara Folton, Sol Method combines movement, breathwork, and nervous system education to help people regulate, release, and rebuild inner safety.
As their creative consultant, Artha studio provides ongoing strategic counsel across social media strategy, content direction, and digital scaling opportunities, helping Sol Method expand their impact while staying true to their nervous system-led approach.
Services: Social media strategy, content strategy, digital scaling, creative direction, growth planning
RUSSH WEEKEND
PROJECT COLLABORATION
RUSSH Weekend is a multi-day cultural and lifestyle event celebrating fashion, art, and community.
In collaboration with RUSSH Magazine, we developed brand partnerships, curated experiential activations, and shaped content strategy to create an immersive experience that amplified RUSSH's cultural authority and engaged audiences in an authentic, digital first way which was a first for publishers.
Services: Project ideation and management, brand partnerships, experiential activations, content strategy, event production
BROADSHEET X ELLIE BOUHADANA
PROJECT COLLABORATION
With Broadsheet Melbourne, Artha’s founder, Dominique, worked on the Body Shop x Ellie Bouhadana collaboration — a curated dinner event that brought together brand storytelling, food, and community.
The activation created a meaningful cultural moment that connected guests to both brands through storytelling, nourishment, and community—demonstrating how shared values can create genuine brand resonance.
Services:
Event concept and production, partnership activation, brand storytelling, guest curation, experiential strategy
